Optimism is a strategy for making a better future. Because unless you believe that the future can be better, it’s unlikely you will step up and take responsibility for making it so.
Design is the term we use to describe both the process and the result of giving tangible form to human ideas. Design doesn’t just contribute to the quality of life; design, in many ways, now constitutes the quality of life.
– Peter Lawrence Design Does Matter
"design is intelligence made visible."
Design Does Matter
Design is not just what it looks like and feels like. Design is how it works.
Design, in the end, is about creating better things for people. Along the way, it can generate better profits as well.